Menchie’s Frozen Yogurt Start-Up Franchise

ABOUT MENCHIE'S

Menchie’s started it’s Self-Serve Frozen Yogurt concept in 2007 with 1st location in Los Angeles, California and began franchising in 2008. Currently there are over 250+ open locations, 275+ under construction, in real estate & lease negotiations totaling 500 official stores – today! This all is in less than 5 years period. To keep overheads low the standard square footage is typically 1200 plus minus.

The Concept

Menchie’s creates lasting memories through its mission statement to make every guest smile. Whether you’re a kid, or a kid at heart, Menchie’s stores provide an unparallelled experience that is warm, welcoming, tasty and fun.

Menchie’s Vision Statement

To make the Menchie’s experience available to every customer all over the world as a legacy for generations to come.

The Menchie’s Values

• Fun/Happiness 
• Health 
• Family 
• Quality 
• Long-term Relationships 
• Community 
• Education 
• Leadership

Global Industry Profile

Globally the frozen dessert industry revenue reached 97.4 billion by 2010, growing at a CAGR of 3.26% between 2001 and 2010

Europe is the largest frozen dessert market in the world projected to reach $47.3 billion by 2015

Asia-Pacific is the fastest growing frozen dessert market increasing at a CAGR of 5% between 2001 and 2010

Frozen yogurt stores revenues reached $1.6 billion in 2011and expected to grow by 2.5% through 2016

 Some Salient Features

• Menchie’s Value Proposition is to make money by making people smile 
• Menchie’s Mix-Weigh-Pay self-service model ensures that the customer gets exactly what they want and then pay by the ounce for only what they want 
• With over 90 flavors, rotating 14-16 at a time, there is always a new flavor to try 
• With over 70 toppings ranging from fresh fruit to Fruity Pebbles, there are virtually unlimited flavor combinations 
• Franchisee friendly organizational philosophy 
• Menchie’s mission statement is “We make you smile.” Happy franchisees make happy customers 
• No hidden charges or product mark ups. 
• Franchisee benefits from national purchasing 
• power and keeps the savings. 
• Simple operation, easy to learn and manage 
• Clean, fun, happy, family-friendly business (low stress, no grease trap) 
• World-class branding 
• Highly scalable (simple business + quick ramp ups) 
• High product margins, Limited inventory & Low investment 
• Financial performance - Strong ROI, ROE, and Cash-on-cash return (see Item 19) 
• Protected territories

For more details CLICK HERE

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